Are you thinking about starting a flooring company? Do you want to expand your existing business? Do you just need more leads? Regardless where you are, we can help you. Here are 11 marketing ideas to get started with.
- High-Quality Flooring Work
This should be your top priority. The best way to promote your flooring company is to do high-quality work at a fair price. A satisfied customer will, of course, refer you to their neighbors, friends, and family members. Positive word of mouth can really help take your flooring business to the next level.
- Create A Great Website
If you don’t have a company website yet, it’s time to get one! Every flooring contractor should have one. That’s how you find potential customers online. There are plenty of affordable website creators. If you have a website that’s seven or twelve years old, it might be time for a redesign. A sleek, modern website lets prospective customers know that you’re someone worth contacting. Make sure your contact info is easy to find on every single page!
- Optimize Your Flooring Company Website For Search Engines!
Search Engine Optimization can help improve the search engine rankings of your website and bring more traffic to your homepage. However, SEO is not an exact science. There are lots of factors that influence these rankings. If you go the DIY way, try publishing original content on your website, blog posts, etc. Be sure to insert relevant flooring keywords in each post. Do not copy and paste the articles and blog posts of other companies. This can do much more harm than good.
- Take High-Quality Photos of Your Work
Blurred mobile phone photos will not cut it. Show people exactly what you can do with professional images of past jobs. If you specialize in finishing hardwood floors, you might even want to include a few before-and-after images. You can present these images on your website in a photo gallery. You can also utilize them in your emails, brochures, and direct mailings.
- Building A Strong Brand
Your company needs a unique identity. How does your company differ from other local flooring companies? Think about what makes you the local flooring contractor in town. Your company name, logo, advertising slogans, and business card design should all work together to create an unforgettable brand.
- Flooring Purchase Leads
There are many lead generation services that sell leads to ground layers, and you get a fixed price for each local lead that matches your customer preferences. Do some research before signing up for a lead generation service.
- Place An Ad in The Phone Book
You might think we’d be mad to include this on the list. Trust it or not, Yellow pages advertising is still powerful for some flooring experts. Older customers, in particular, are more likely to use the phone book. If you’re targeting younger homeowners, you’d better spend your advertising revenue on Internet advertising.
- Use Pay-Per-Click Advertising
A PPC campaign can help bring more traffic to your website. If done properly, pay-per-click can help flooring contractors reach a very targeted audience, for example, by targeting people in your area who are looking for “local hardwood installers” or “best tile flooring contractors”.
- Join Online Business Directories
If you haven’t done so yet, you need to claim your local listings. You want to make it effortless for audience to find you on the Internet. You should have a profile on all the leading directory sites such as Yahoo, Google, Bing, and Yelp. There are even several inexpensive tools that help you manage your local listings in one place.
- Interact With Customers and Interested Parties on Social Media
Social media platforms such as Facebook, Twitter, Instagram can be great for communicating with customers and reaching new customers. You can post images of current flooring jobs, collect customer reviews from the past, or run promotions. However, be careful not to spend too much time on social media. If you don’t feel you’re making a good return, try another of the marketing strategies listed here.
- Run an Email Marketing Campaign
Don’t forget your previous customers! It is super important to maintain a good relationship with these people. They want you to call them every time they have a ground project. They want you to recommend you to their friends. Sending a newsletter, even if it is only once a quarter, can be a very effective way to do this.